About CTR Market Research
CTR Market Research, the leading market research company in China, was founded in 1995, and subsequently became a joint venture between CITVC and TNS, the world’s largest provider of custom research in 2001. The formation of this JV has empowered CTR to combine in-depth understanding of the Chinese marketplace with invaluable cutting edge technical expertise to bring the most benefits to its clients.
We collect, analyze and interpret information to help clients better understand the needs and wants of their customers. We provide research, advice and insight on market segmentation, advertising and communications, new product development and brand performance, and Media Strategy Research, supported by a range of Business Solutions.
We use the latest technology in collecting information and provide market analysis of today's ever changing markets. CTR’s research expertise including Consumer Panel, Customized Research, Media & Brand Research, Media Strategy Research, Media Intelligence, which enable us to work in close partnership with our clients and provide individual solutions.
With the largest research network in China, CTR employs more than 450 full time professionals, including researchers, fieldwork supervisors as well as a variety of industry experts. By far, CTR owns a consecutive eleven-year media database about China's marketing and advertising.
For more information about CTR Market Research, please visit www.ctrchina.cn.
关于CTR市场研究
CTR市场研究是中国领先的市场研究公司，成立于1995年，2001年改制成为股份制企业，主要投资方为中国国际电视总公司和世界最大的提供定制服务的市场研究集团TNS，中外两个公司的结合使得CTR市场研究既有深刻的本土洞察，又具有雄厚的技术实力和经验。
公司致力于提供专业的市场调查和在市场调查基础上的分析与咨询建议服务。在广告与传播、新产品开发、品牌表现、市场理解与细分、消费与购买行为、电视媒体经营策略、居民媒体阅读与消费研究等领域，我们拥有国际先进的技术、深厚的专业知识和丰富的行业经验，可为您提供咨询性解决方案。
我们的主要研究业务包括：消费者固定样组、个案研究、媒介与产品研究、媒介策略研究和媒介智讯。建立在中国最大的市场调查网络的基础上，我们不仅能提供连续性的多客户研究，还可以为不同客户提供量身定制的具有针对性解决方案。
CTR市场研究拥有专业技术、研究人员450多名，同时吸纳了媒体、市场及公关研究等具有国际水准的一批专家，建立了覆盖全国的市场调查网络，拥有全职或兼职督导和访问员1000多名，形成了强大的运作队伍，并拥有连续十一年的有关中国媒介市场和广告研究数据库。
CTR市场研究是国家统计局认定的首批符合条件的涉外调查机构之一，是北京新技术产业开发试区办公室认可的“新技术企业”，CTR市场研究还于2002年末通过了 ISO9001:2000版质量管理体系认证。更多信息请访问公司网站：www.ctrchina.cn |